Calgary, Alberta – Canada Post celebrated the 100th Anniversary of the Calgary Stampede with two of the first Augmented Reality stamps. Canada was among the first postal administrations in the world to utilize this new technology via postage stamps. Using either of these two special commemorative stamps anyone who owns a smartphone or tablet is able to explore the digital side of stamps via Augmented Reality.
So, what’s Augmented Reality? The simple answer: download the free Stamps Alive app, and then hover your device over the stamp and you’re be able to access either a barrel race game or an interactive experience with a horse. Franklin Maze and Christmas Cookie decorating augmented reality stamps are available, too.
The interactive content was created by Ad-Dispatch, a 12-year-old Halifax-based company, which has created consumer experiences using Augmented Reality technology with many well-known North American marketing agencies and big brands, including: Chevrolet, Walmart, Marvel, Disney and the Home Depot. The two stamps were made available in post offices, online and via phone order. Source: PR Newswire
Calgary Central Post Office, 639 5 Ave SW Calgary, Alberta